Marketing Certificate of Achievement
The Marketing Certificate of Achievement provides students with practical skills to build brands and businesses efficiently and effectively. Students can use their new skills to work as contractors or as part of a larger enterprise or in small family businesses. Students will learn to identify valuable target markets, develop cost-effective promotion programs, and gain hands-on experience in developing marketing strategies and plans. Students will be able to quantify the effects of these marketing strategies and plans in business. They will also learn about other marketing tools that can be used in a variety of organizations and businesses.
Upon successful completion of the Marketing Certificate of Achievement, students should be able to: identify appropriate and valuable target markets, use a variety of promotions to build a business, research the effectiveness of their actions, and increase sales based on specific customer/client responses.
| Course Code | Title | Units |
|---|---|---|
| Required | ||
| BUMA 027 | Marketing Principles | 3 |
| BUMA 026 | Social Media Marketing | 3 |
| BUMA 121 | Principles of Advertising and Promotions | 3 |
| BUMA 125 | Marketing Research | 3 |
| Elective (Choose 3 units) | ||
| BUMA 032 | Human Relations in the Workplace | 3 |
| BUMA 010 | Introduction to Business | 3 |
| BUMA 094 | Business Communications | 3 |
| BUMA 001 | Principles of Management | 3 |
| CERTIFICATE TOTAL | 15 | |
15 Units total for certificate
