Marketing AS Degree
Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion, and channels of distribution, providing students with practical skills to build brands and businesses efficiently and effectively. Students can use their new skills to work as contractors or as part of a larger enterprise or in small family businesses. Students will learn to identify valuable target markets, develop cost-effective promotion programs, and gain hands-on experience in developing marketing strategies and plans. Students will be able to quantify the effects of these marketing strategies and plans in business. They will also learn about other marketing tools that can be used in a variety of organizations and businesses. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective.
Upon successful completion of the Marketing AS Degree, students will be able to: identify appropriate and valuable target markets, use a variety of promotions to build a business, research the effectiveness of their actions, and increase sales based on specific customer/client responses.
| Course Code | Title | Units |
|---|---|---|
| Required | ||
| BUMA 027 | Marketing Principles | 3 |
| BUMA 026 | Social Media Marketing | 3 |
| BUMA 125 | Marketing Research | 3 |
| BUMA 121 | Principles of Advertising and Promotions | 3 |
| BUMA 032 | Human Relations in the Workplace | 3 |
| BUMA 010 | Introduction to Business | 3 |
| Elective (Choose 19 units) | ||
| BUMA 094 | Business Communications | 3 |
| BUMA 001 | Principles of Management | 3 |
| BUMA 029 | Retail Merchandise Management | 3 |
| BUMA 031 | Business Calculations | 3 |
| CIS 010 | Introduction to Information Systems | 4 |
| BUMA 020A | Business Law I | 3 |
| BUMA 028 | Introduction To Entrepreneurship | 3 |
| BUMA 003 | Business Statistics | 3 |
| BUAC 020A | Financial Accounting | 4 |
| BUAC 020B | Managerial Accounting | 4 |
| AIS 072 | Spreadsheet Software | 3 |
| AIS 073 | Word Processing Software | 3 |
| AIS 074 | Presentation Software | 3 |
| MC 005 | Introduction to Public Relations | 3 |
| COMM C1000 | Introduction to Public Speaking | 3 |
| COMM 009 | Intro to Interpersonal Communication | 3 |
| BUMA 095A | Business Management Work Experience (MAXIMUM OF 3 UNITS MAY BE USED FOR WORK EXPERIENCE) | 1-5 |
| ECON 001 | Principles of Macroeconomics | 3 |
| ECON 002 | Principles of Microeconomics | 3 |
| Required Total | 18 | |
| Elective Total | 19 | |
| COD General Education Pattern | 23 | |
| DEGREE TOTAL | 60 | |
18 Required Units
BUMA 121 Advertising and Promotions and BUMA 125 Marketing Research are also required courses
